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Most photographers, both amateur and professional, want to take great photographs. Yet most of us feel our best efforts usually fall short of our aspirations. We followed the rules, lit it right, exposed it right, posed it right, composed it right, processed it right…but too often something is missing. Joe presents an innovative and entertaining look at what often separates great images from the others. Using a combination of science, psychology, art and humor, Joe explains how personal perspective and attention to details, as opposed to formal RULES, often separate the good from the great. Joe focuses on people photography—his primary specialty—but also looks at other genres, including nature and still life, sports and travel. The presentation includes videos as well as a demonstration that will show how you can dramatically improve your photographs, whatever the subject matter, by improving your ability to “see.”