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Approaching a job or a personal shoot must always begin with an idea or general concept.
In this lecture I’m hoping to articulate how I go about realizing an Idea, and the path I use to get there; From choosing gear, deciding on color pallet (and or mood), general esthetic, lighting, where the images are going to end up and how they will be use (and how that effects composition and process), to final retouching and material delivery to client.